Privacy Policy

1. Who We Are

DataHooks (“we,” “us,” or “our”) is a product of Pachamama Harmony, S.A.P.I. de C.V., a company incorporated under the laws of Mexico (RFC: PHA250218LB4). Our website is located at https://datahooks.ai.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our platform, or engage with our services — including our integration with the Meta (Facebook) Ads API and other third-party platforms.

2. Information We Collect

2.1 Information You Provide

• Account & Contact Information: Name, email address, company name, website URL, and any other details you submit through our forms or during onboarding.
• Communication Data: Messages, emails, or other communications you send to us.
• Billing Information: Payment details processed through our third-party payment providers. We do not store full credit card numbers on our servers.

2.2 Information We Collect Automatically

• Usage Data: Pages visited, features used, timestamps, referring URLs, and interactions with our platform.
• Device Data: IP address, browser type, operating system, and device identifiers.
• Cookies & Tracking Technologies: We use cookies, pixels, and similar technologies to improve your experience, analyze traffic, and personalize content. See Section 7 for more detail.

2.3 Information from Third-Party Integrations

When you connect your accounts through our platform, we access data from third-party services, including but not limited to:

• Meta (Facebook) Ads API: We access your Meta Ads account data in read-only mode. This includes campaign performance metrics (impressions, clicks, spend, conversions, CPC, CPM, CTR, ROAS), ad creative metadata, audience insights, and account-level reporting data. We do not create, modify, pause, or delete any campaigns, ads, or audiences in your Meta account.
• Shopify: Store analytics, order data, product catalogs, and customer segment data (as authorized by you).
• Other Platforms: Any additional platforms you choose to connect (e.g., Amazon, Google Ads) will be accessed only within the scope of permissions you grant.

3. How We Use Your Information

We use collected information for the following purposes:

• Service Delivery: To provide, operate, and maintain our platform and services, including analytics dashboards, AI-driven insights, and expansion readiness assessments.
• Analytics & Optimization: To analyze advertising performance, model unit economics, and generate actionable recommendations for your business.
• Communication: To respond to inquiries, send service updates, and provide customer support.
• Improvement: To improve our platform, develop new features, and enhance user experience.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Security: To detect, prevent, and address fraud, abuse, and technical issues.

4. How We Share Your Information

We do not sell your personal information. We may share your data only in the following circumstances:

• Service Providers: With trusted third-party vendors who assist in operating our platform (hosting, analytics, payment processing, email delivery). These providers are contractually obligated to protect your data and use it only for the services they provide to us.
• With Your Consent: When you explicitly authorize us to share information with a third party.
• Legal Requirements: When required by law, regulation, court order, or governmental authority.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
• Aggregated or Anonymized Data: We may share aggregated or de-identified data that cannot reasonably identify you for research, benchmarking, or industry reporting.

5. Meta (Facebook) Platform Data

Our use of data received from the Meta (Facebook) Ads API complies with the Meta Platform Terms and the Meta Developer Policies. Specifically:

• We access Meta Ads data exclusively in read-only mode for analytics and reporting purposes.
• We do not sell, license, or sublicense Meta Platform Data to any third parties.
• We do not use Meta Platform Data to build or augment user profiles for advertising or targeting purposes outside of our services.
• We do not transfer Meta Platform Data to any ad network, data broker, or other advertising-related service.
• We store Meta Platform Data securely and delete it when no longer necessary for the purposes for which it was collected, or upon your request.
• You may revoke our access to your Meta Ads data at any time through your Meta Business Settings or by contacting us directly.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specifically:

• Account Data: Retained for the duration of your active account and for up to 12 months after account closure.
• Platform Integration Data (Meta Ads, Shopify, etc.): Retained for the duration of your active connection and deleted within 90 days of disconnection or account termination, unless otherwise required by law.
• Usage & Analytics Data: Retained in aggregate or anonymized form for up to 24 months for service improvement.

7. Cookies and Tracking Technologies

We use the following types of cookies and tracking technologies:

• Essential Cookies: Required for the platform to function (session management, authentication).
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our platform.

8. Data Security

We implement industry-standard technical and organizational measures to protect your data, including encryption in transit (TLS/SSL), encryption at rest, access controls, regular security assessments, and secure cloud infrastructure. However, no method of electronic storage or transmission is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal obligations.
• Portability: Request your data in a structured, commonly used, and machine-readable format.
• Objection: Object to processing of your data for certain purposes.
• Withdrawal of Consent: Where processing is based on consent, withdraw that consent at any time.
• Revocation of Third-Party Access: Disconnect any integrated platform (Meta, Shopify, etc.) at any time through our platform or by contacting us.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

10. International Data Transfers

Your data may be processed and stored in servers located in the United States and Mexico. By using our services, you consent to the transfer of your information to these jurisdictions, which may have data protection laws that differ from those in your country of residence. We take appropriate measures to ensure your data is treated securely and in accordance with this policy.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a minor, please contact us and we will promptly delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: