Supplements & Vitamins
COFEPRIS pathways, ingredient classification, and market intelligence for US supplement brands entering Mexico.

Aviso de Funcionamiento Explained: The Free COFEPRIS Filing Every US Brand Needs First
Aviso de Funcionamiento explained for US brands entering Mexico. Learn why this free COFEPRIS filing must come first, or your product goes nowhere.

Amazon MX Gummy Vitamins: OLLY Has 24,800 Reviews, Every Other Brand Is Under 400
OLLY has 24,800 reviews on Amazon Mexico. Every other gummy vitamin brand has under 400. What this gap means for US supplement brands eyeing Mexico.

Gummy Vitamin Market in Mexico Is Growing at 20% CAGR. The Category Leader Has 334 Reviews.
Mexico's gummy vitamin category hit $297M in 2024, growing at 20% CAGR. The top-selling product on Amazon MX has 334 reviews. For comparison, the same product has 24,800 reviews in the US.

selling gummy vitamins in mexico
Mexican consumers are already buying US gummy vitamins the hard way. Discover the market opportunity and how to make it easy for them to buy locally.

The Ingredients Banned in Mexico Your Formulator Doesn't Know About
Shipping supplements to Mexico? Discover the banned ingredients your formulator may have missed before it costs you your market access.

7 Products You Can't Sell in Mexico (That Are Perfectly Legal in the US)
Expanding your supplement brand to Mexico? Discover 7 products that are perfectly legal in the US but banned or restricted south of the border.

Your supplement might be a medicine in Mexico: the classification guide
60% of US supplements enter Mexico as supplements. The other 40% face 8-18 month delays because of ingredient classification traps. Here's how to check yours.