BLOG · 29 GUIDES · UPDATED SEP 24, 2026
What sells in Mexico,
and what's missing.
Guides for US consumer brands on importing into Mexico. Numbers from live Amazon MX and MercadoLibre tracking, with the source next to every claim.
Free. One click with Google. See your product on Mexico shelves.
MEXICO MARKET SIZEQ2 2026
$5.4B
Pet supplements, the largest in the set
FEATUREDMEXICO EXPANSION · JUN 17, 2026
189 US Brands Are Missing from Mexico's $30B Consumer Market (2026 Data)
We analyzed 20 consumer categories on Amazon MX and MercadoLibre. 189 established US D2C brands have zero formal distribution in Mexico. Here's the category-by-category breakdown.
Read the full headcount →THE HEADCOUNT · Q2 2026
189
Established US brands with no formal distribution in Mexico, across 20 categories on Amazon MX and MercadoLibre.
Free check with Google. Takes one link.
OlipopBeverageThe Farmer's DogPet foodPoppiBeverageOSEASkincareRitualSupplementsSupergoop!SuncareOlliePet foodRecessBeverageTrue BotanicalsSkincareMaryRuth'sSupplementsRXBarSnacksNom NomPet foodKin EuphoricsBeverageBiossanceSkincareSeedProbioticsStella & Chewy'sPet foodHum NutritionSupplementsHealth-AdeBeverage
Start with your question.
NOM-051 · FUNCTIONAL FOOD$2.8B
NOM-051
Not allowed as front-of-pack claims in Mexico.
FOOD & BEVERAGE · SEP 24, 2026
Mexico's $2.8B Functional Food Market: The NOM-051 Claim Restrictions That Make 'No Added Sugar' and 'High Protein' Illegal as Front-of-Pack Labels
COFEPRIS LABEL REVIEWSUPPLEMENTS
6
most common rejection reasons, and the fix for each
SUPPLEMENTS & VITAMINS · AUG 20, 2026
When COFEPRIS Rejects Your Supplement Label: The 6 Most Common Reasons and What to Fix Before Resubmitting
COMPLIANCE ORDERMEXICO
RFC
RFC → Importer of Record → COFEPRIS → NOM-051
MEXICO EXPANSION · JUL 26, 2026
The Mexico Compliance Stack: RFC, Importer of Record, COFEPRIS, and NOM-051 in the Right Order
COFEPRIS COMPLIANCE2026
45-90
days to register a supplement, if the file is right
SUPPLEMENTS & VITAMINS · JUL 24, 2026
COFEPRIS for US Supplement Brands: The Complete 2026 Compliance Playbook
COFEPRIS CLASSIFICATIONBEAUTY
Cosmetic
Cosmetic → Supplement → Medical device
BEAUTY & SKINCARE · JUL 22, 2026
Cosmetic, Supplement, or Medical Device? The COFEPRIS Classification Guide for US Brands
TIME TO MARKET, BY PATH200+ LAUNCHES
45-90d
Supplements, the largest in the set
MEXICO EXPANSION · JUL 22, 2026
COFEPRIS Registration Timeline by Product Category: Real Data from 200+ US Brand Launches in Mexico
NOM-051 PHASE-INDOF
Phase 2
Phase 1 → Phase 2 → Phase 3 · 2027-28
FOOD & BEVERAGE · JUL 6, 2026
NOM-051 for US Brands: Warning Seals, Label Costs, and the 2027-2028 Phase 3 Timeline
WHO REGULATES ITMEXICO
SENASICA
Pet food and animal products · vs COFEPRIS · Supplements, cosmetics, food
PET CARE · JUL 6, 2026
SENASICA vs COFEPRIS: Which Mexican Regulator Owns Your Product (and Why It Matters)
COFEPRIS FILINGAVISO
$0
free filing, and it comes before everything else
SUPPLEMENTS & VITAMINS · JUL 5, 2026
Aviso de Funcionamiento Explained: The Free COFEPRIS Filing Every US Brand Needs First
PET FOOD IMPORT MODELLANDED COST
IOR
0% duty, creditable IVA · vs T1 · Courier route, costs more
PET CARE · JUL 4, 2026
The Landed Cost Difference Between IOR and T1 Import Models for Mexican Pet Food Entry
AMAZON MX PPC · PET SUPPLEMENTSLIVE CAMPAIGNS
Break-even
CPC → ACOS → Break-even
PET CARE · JUN 25, 2026
The Real Amazon MX PPC Cost for Pet Supplements: CPC, ACOS, and Break-Even by Monthly Ad Spend
BODY CARE, MEXICO2026
$1.05B
market size
BEAUTY & SKINCARE · JUN 24, 2026
Mexico Body Care Market Report 2026: $1.05B Market, Neutrogena Winning at MXN 168, Where's the Premium Gap
AMAZON MX REVIEWS, GUMMY VITAMINSLIVE
24,800
OLLY, the largest in the set
SUPPLEMENTS & VITAMINS · JUN 23, 2026
Amazon MX Gummy Vitamins: OLLY Has 24,800 Reviews, Every Other Brand Is Under 400
CLEAN SKINCARE, MEXICO2026
$2.47B
market growing 14.6% a year
BEAUTY & SKINCARE · JUN 22, 2026
Clean Skincare in Mexico Is a $2.47B Market Growing at 14.6%, and the Shelf Is Basically Empty
IEPS SUGAR TAXJAN 1, 2026
+87%
jump in the sugar excise tax
FOOD & BEVERAGE · JUN 18, 2026
Mexico's Sugar Tax Just Doubled in 2026, Why That's a $3.19B Opening for US Better-For-You Brands
FRESH DOG FOODMEXICO
$3.56B
pet food market · vs 0 · The Farmer's Dog presence
PET CARE · JUN 17, 2026
The Farmer's Dog Has Zero Presence in a $3.56B Market, Here's the Margin Math
NOM-051 LABELINGDOF
5
warning seals, and the small unit exception
FOOD & BEVERAGE · JUN 16, 2026
NOM-051 Food Labeling: The Complete Guide (Including the Small Unit Exception)
GUMMY VITAMINS, MEXICO2026
$297M
market, growing 20% a year
SUPPLEMENTS & VITAMINS · JUN 15, 2026
Mexico Gummy Vitamin Market: $297M, 20% CAGR (2026)
INGREDIENT AUDITCOFEPRIS
Banned
ingredients your formulator doesn't know about
SUPPLEMENTS & VITAMINS · JUN 11, 2026
The Ingredients Banned in Mexico Your Formulator Doesn't Know About
MARKETPLACES, MEXICOTRAFFIC
#1
MercadoLibre is bigger than Amazon in Mexico
MEXICO EXPANSION · JUN 10, 2026
MercadoLibre for US Brands: The Platform Bigger Than Amazon in Mexico
IMPORTER OF RECORDUS BRANDS
74%
stall on IOR before the first shipment
MEXICO EXPANSION · JUN 9, 2026
The First Shipment Is the Only Hard One: What IOR Approval Really Looks Like
NOM-051 · REFORMULATIONFOOD & BEVERAGE
NOM-051
Thresholds that decide whether your US recipe needs seals.
FOOD & BEVERAGE · JUN 8, 2026
Food & Beverage in Mexico: Reformulation Requirements That Kill Deals
TAX FILING, MEXICOSAT
12×
a year: monthly filings, due the 17th
MEXICO EXPANSION · JUN 5, 2026
Monthly Tax Filing in Mexico: Why It's Monthly, Not Annual (And What to Expect)
PAYMENTS, LOGISTICS, BUYERS2026
6 months
lost to 5 wrong assumptions
MEXICO EXPANSION · JUN 4, 2026
Mexico Isn't Canada: 5 Assumptions That Will Cost You 6 Months (2026)
LEGAL IN THE USCOFEPRIS
7
products banned or restricted in Mexico
SUPPLEMENTS & VITAMINS · JUN 3, 2026
7 Products You Can't Sell in Mexico (That Are Perfectly Legal in the US)
DIGITAL BUYERSAMVO
65M
reachable from one Mexican entity
MEXICO EXPANSION · JUN 2, 2026
65 Million Buyers, One Entity: Why Mexico Is More Than Just Amazon (2026)
ON EVERY SALESAT
16%
IVA, the one fixed rate in the stack
MEXICO EXPANSION · JUN 2, 2026
The Real Cost of Selling on Amazon Mexico: Unit Economics by Category (2026)
US SUPPLEMENTS ENTERING MEXICOCLASSIFICATION
60%
enter as supplements · vs 40% · face 8-18 month delays
SUPPLEMENTS & VITAMINS · MAY 30, 2026
Your supplement might be a medicine in Mexico: the classification guide
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