Mexico expansion intelligence
Data-backed guides for US D2C brands. Real numbers from 200+ regulated product launches, not recycled Statista charts.
Cosmetic, Supplement, or Medical Device? The COFEPRIS Classification Guide for US Brands
Cosmetic, supplement, or medical device? Learn how COFEPRIS classifies your product before entering Mexico's booming beauty & wellness market. No guesswork.
COFEPRIS Registration Timeline by Product Category: Real Data from 200+ US Brand Launches in Mexico
How long does COFEPRIS registration really take? Real timelines from 200+ US brand launches in Mexico, by product category, with data from 2021–2024.
NOM-051 for US Brands: Warning Seals, Label Costs, and the 2027-2028 Phase 3 Timeline
Selling in Mexico? Learn NOM-051 warning seal requirements, real label costs, and how the 2027–2028 Phase 3 deadline affects your US brand launch.
SENASICA vs COFEPRIS: Which Mexican Regulator Owns Your Product (and Why It Matters)
SENASICA vs COFEPRIS, wrong agency means delays, fines, or a blocked launch. Learn which Mexican regulator owns your product before you ship a single unit.
Aviso de Funcionamiento Explained: The Free COFEPRIS Filing Every US Brand Needs First
Aviso de Funcionamiento explained for US brands entering Mexico. Learn why this free COFEPRIS filing must come first, or your product goes nowhere.
The Landed Cost Difference Between IOR and T1 Import Models for Mexican Pet Food Entry
Importing pet food to Mexico? See why T1 courier routes cost more and may be illegal for dog & cat food, and how IOR unlocks 0% duty and creditable IVA.
The Real Amazon MX PPC Cost for Pet Supplements: CPC, ACOS, and Break-Even by Monthly Ad Spend
Discover the real Amazon Mexico PPC costs for pet supplements. CPC benchmarks, ACOS targets, and break-even analysis by monthly ad spend tier.
Mexico Body Care Market Report 2026: $1.05B Market, Neutrogena Winning at MXN 168, Where's the Premium Gap
Mexico's body care market hits $1.05B with Neutrogena at MXN 168, but the premium segment is wide open. Here's what US brands are missing.
Amazon MX Gummy Vitamins: OLLY Has 24,800 Reviews, Every Other Brand Is Under 400
OLLY has 24,800 reviews on Amazon Mexico. Every other gummy vitamin brand has under 400. What this gap means for US supplement brands eyeing Mexico.
Clean Skincare in Mexico Is a $2.47B Market Growing at 14.6%, and the Shelf Is Basically Empty
Clean skincare in Mexico is a $2.47B market growing at 14.6%, yet credible brands are scarce. Here's what the data means for your expansion strategy.
Gummy Vitamin Market in Mexico Is Growing at 20% CAGR. The Category Leader Has 334 Reviews.
Mexico's gummy vitamin category hit $297M in 2024, growing at 20% CAGR. The top-selling product on Amazon MX has 334 reviews. For comparison, the same product has 24,800 reviews in the US.
Mexico's Sugar Tax Just Doubled in 2026, Why That's a $3.19B Opening for US Better-For-You Brands
Mexico's sugar tax jumped 87% on Jan 1, 2026. Here's what the math actually means for US better-for-you brands eyeing a serious market entry.
189 US Brands Are Missing from Mexico's $30B Consumer Market (2026 Data)
We analyzed 20 consumer categories on Amazon MX and MercadoLibre. 189 established US D2C brands have zero formal distribution in Mexico. Here's the category-by-category breakdown.
The Farmer's Dog Has Zero Presence in a $3.56B Market, Here's the Margin Math
The Farmer's Dog has zero presence in Mexico's $3.56B pet market. See the margin math U.S. D2C brands need before a rival moves first.
NOM-051 Food Labeling: The Complete Guide (Including the Small Unit Exception)
NOM-051 food labeling can block your product at Mexican customs. This complete guide covers every rule, including the small unit exception U.S. founders miss.
selling gummy vitamins in mexico
Mexican consumers are already buying US gummy vitamins the hard way. Discover the market opportunity and how to make it easy for them to buy locally.
The Ingredients Banned in Mexico Your Formulator Doesn't Know About
Shipping supplements to Mexico? Discover the banned ingredients your formulator may have missed before it costs you your market access.
MercadoLibre for US Brands: The Platform Bigger Than Amazon in Mexico
MercadoLibre dominates Mexican ecommerce, bigger than Amazon. Here's what US brands need to know before choosing the wrong platform.
The First Shipment Is the Only Hard One: What IOR Approval Really Looks Like
Stuck shipping to Mexico? Learn what IOR approval really looks like and why the first shipment is the only hard one for US D2C brands expanding to LATAM.
Food & Beverage in Mexico: Reformulation Requirements That Kill Deals
Selling food & beverage in Mexico? Reformulation requirements kill deals fast. Learn what warning seals mean for your product before you enter the market.
Monthly Tax Filing in Mexico: Why It's Monthly, Not Annual (And What to Expect)
Monthly tax filing in Mexico means the 17th of every month, not April 15. Learn why Mexican taxes work this way and how to stay compliant.
Mexico Isn't Canada: 5 Assumptions That Will Cost You 6 Months (2026)
Mexico isn't Canada. 5 assumptions that will cost you 6 months of growth. Learn what U.S. brands get wrong about payments, logistics, and local buyers.
7 Products You Can't Sell in Mexico (That Are Perfectly Legal in the US)
Expanding your supplement brand to Mexico? Discover 7 products that are perfectly legal in the US but banned or restricted south of the border.
65 Million Buyers, One Entity: Why Mexico Is More Than Just Amazon (2026)
65 million buyers, one entity. Mexico is not just another market. Discover why it is the most actionable international expansion move you are ignoring.
The Real Cost of Selling on Amazon Mexico: Unit Economics by Category (2026)
Discover the true cost of selling on Amazon Mexico by category. Unit economics, fees & margin breakdown U.S. sellers need before expanding south.
Your supplement might be a medicine in Mexico: the classification guide
60% of US supplements enter Mexico as supplements. The other 40% face 8-18 month delays because of ingredient classification traps. Here's how to check yours.