Mexico expansion intelligence
Data-backed guides for US D2C brands. Real numbers from live Amazon MX and MercadoLibre tracking, not recycled Statista charts.
When COFEPRIS Rejects Your Supplement Label: The 6 Most Common Reasons and What to Fix Before Resubmitting
Got a COFEPRIS label rejection for your supplement? Learn the 6 most common reasons US brands fail and exactly what to fix before resubmitting.
The Mexico Compliance Stack: RFC, Importer of Record, COFEPRIS, and NOM-051 in the Right Order
Most founders build the Mexico compliance stack in the wrong order. Mexico import requirements sequenced right: RFC, IOR, COFEPRIS, and NOM-051 labeling.
COFEPRIS for US Supplement Brands: The Complete 2026 Compliance Playbook
COFEPRIS supplement registration without the $8K consultants: the 2026 playbook covering classification, filings, and how to enter the Mexico market fast.
Cosmetic, Supplement, or Medical Device? The COFEPRIS Classification Guide for US Brands
Cosmetic, supplement, or medical device? How COFEPRIS product classification works and how to get yours right before entering the Mexican beauty market.
COFEPRIS Registration Timeline by Product Category: Real Data from 200+ US Brand Launches in Mexico
How long does COFEPRIS registration really take? The COFEPRIS registration timeline by product category, built from real launches from 2021 to 2024.
NOM-051 for US Brands: Warning Seals, Label Costs, and the 2027-2028 Phase 3 Timeline
NOM-051 warning seals explained for US brands: seal thresholds, real label costs, and how the 2027-2028 Phase 3 deadline affects your Mexico launch.
SENASICA vs COFEPRIS: Which Mexican Regulator Owns Your Product (and Why It Matters)
SENASICA vs COFEPRIS, wrong agency means delays, fines, or a blocked launch. Learn which Mexican regulator owns your product before you ship a single unit.
Aviso de Funcionamiento Explained: The Free COFEPRIS Filing Every US Brand Needs First
Aviso de Funcionamiento explained for US brands entering Mexico. Learn why this free COFEPRIS filing must come first, or your product goes nowhere.
The Landed Cost Difference Between IOR and T1 Import Models for Mexican Pet Food Entry
Importing pet food to Mexico? See why T1 courier routes cost more and may be illegal for dog & cat food, and how IOR unlocks 0% duty and creditable IVA.
The Real Amazon MX PPC Cost for Pet Supplements: CPC, ACOS, and Break-Even by Monthly Ad Spend
The real Amazon Mexico PPC costs for pet supplements: CPC benchmarks, ACOS targets, and break-even analysis by monthly ad spend tier, from live campaigns.
Mexico Body Care Market Report 2026: $1.05B Market, Neutrogena Winning at MXN 168, Where's the Premium Gap
Mexico's body care market hits $1.05B with Neutrogena at MXN 168, but the premium segment is wide open. Here's what US brands are missing.
Amazon MX Gummy Vitamins: OLLY Has 24,800 Reviews, Every Other Brand Is Under 400
OLLY has 24,800 reviews on Amazon Mexico. Every other gummy vitamin brand has under 400. What this gap means for US supplement brands eyeing Mexico.
Clean Skincare in Mexico Is a $2.47B Market Growing at 14.6%, and the Shelf Is Basically Empty
Clean skincare in Mexico is a $2.47B market growing 14.6% a year, and the shelf is nearly empty. What the data means for US D2C brands planning expansion.
Mexico's Sugar Tax Just Doubled in 2026, Why That's a $3.19B Opening for US Better-For-You Brands
The Mexico sugar tax jumped 87% on January 1, 2026. What the math actually means for US better-for-you brands weighing a serious Mexico market entry.
189 US Brands Are Missing from Mexico's $30B Consumer Market (2026 Data)
We analyzed 20 consumer categories on Amazon MX and MercadoLibre. 189 established US D2C brands have zero formal distribution in Mexico. Here's the category-by-category breakdown.
The Farmer's Dog Has Zero Presence in a $3.56B Market, Here's the Margin Math
Fresh dog food in Mexico is wide open: The Farmer's Dog has zero presence in a $3.56B pet market. The margin math US D2C brands need before a rival moves.
NOM-051 Food Labeling: The Complete Guide (Including the Small Unit Exception)
Every NOM-051 rule that can stop your product at Mexican customs: warning seals, the small unit exception, label costs, and the 2027 phase-in. Free guide.
Mexico Gummy Vitamin Market: $297M, 20% CAGR (2026)
The Mexico gummy vitamin market hit $297M, growing 20% a year, and the Amazon MX category leader has just 334 reviews. The entry window for US D2C brands.
The Ingredients Banned in Mexico Your Formulator Doesn't Know About
Shipping supplements to Mexico? The ingredients banned in Mexico that your formulator may have missed, before they cost you access to the whole market.
MercadoLibre for US Brands: The Platform Bigger Than Amazon in Mexico
MercadoLibre dominates Mexican ecommerce, bigger than Amazon. Here's what US brands need to know before choosing the wrong platform.
The First Shipment Is the Only Hard One: What IOR Approval Really Looks Like
74% of US brands stall on IOR Mexico. The real approval process, timelines, and the three ways to resolve importer of record without forming an entity.
Food & Beverage in Mexico: Reformulation Requirements That Kill Deals
Selling food & beverage in Mexico? Reformulation requirements kill deals fast. Learn what warning seals mean for your product before you enter the market.
Monthly Tax Filing in Mexico: Why It's Monthly, Not Annual (And What to Expect)
Mexico's SAT collects taxes MONTHLY, due the 17th: ISR provisionals, IVA, and CFDI reconciliation for US brands selling in Mexico. What to expect and budget.
Mexico Isn't Canada: 5 Assumptions That Will Cost You 6 Months (2026)
Mexico isn't Canada. 5 assumptions that will cost you 6 months of growth. Learn what U.S. brands get wrong about payments, logistics, and local buyers.
7 Products You Can't Sell in Mexico (That Are Perfectly Legal in the US)
Expanding your supplement brand to Mexico? Discover 7 products that are perfectly legal in the US but banned or restricted south of the border.
65 Million Buyers, One Entity: Why Mexico Is More Than Just Amazon (2026)
65 million buyers, one entity. Mexico is not just another market. Discover why it is the most actionable international expansion move you are ignoring.
The Real Cost of Selling on Amazon Mexico: Unit Economics by Category (2026)
Discover the true cost of selling on Amazon Mexico by category. Unit economics, fees & margin breakdown U.S. sellers need before expanding south.
Your supplement might be a medicine in Mexico: the classification guide
60% of US supplements enter Mexico as supplements. The other 40% face 8-18 month delays because of ingredient classification traps. Here's how to check yours.