Someone is already selling your product in Mexico. See who. Free.
Paste your Amazon listing or website. In 24 hours: the resellers, their prices, the size of your category.
Lip stain · US beauty brand
$6.99 US · 20K+ units/mo in the US · brand hidden
Happening now · without you
12 reseller listings live on Amazon MX. Median 939 MXN, up to 10× the US price. The brand's cut: $0.
$93900
Vendido por Reseller MX
Expansion Score
The verdict ships with the full Score · $99
A real preview from last week · brand kept anonymous
Brands like yours, already on Amazon MX
US products Mexicans already pay a premium for.
3.5× the US price
Lip stain · $6.99 US · 428 MXN on Amazon MX via resellers
1.9× the US price
Kids supplement · sold by importers before the brand arrived
1.8× the US price
Shilajit resin · $29.99 US · 984 MXN on Amazon MX via a reseller
2× the US price
Gel cleanser · $14.97 US · 550 MXN on Amazon MX via resellers
Multiples are reseller price on Amazon MX vs. the brand's US price, from Scores we ran. Your category not here? The preview still works: paste any Amazon listing.
$60B
Mexico's online market is next door. Your brand collects $0 of it.
Resellers already sell US products there at 1.7–10× the US price. The preview shows you yours.
Why US brands run the Score first
“The surprising part wasn't the demand. It was seeing our product already selling in Mexico through third-party importers at a premium. That changed how we looked at the opportunity.”
“I expected market research. What we got was much closer to an investment memo: competition, regulatory path, label issues, landed cost and a clear recommendation.”
“The best outcome would have been a GO. The second-best was finding out for $99 that the economics didn't work before committing tens of thousands of dollars.”
What you get
The preview tells you if Mexico wants it. The Score tells you if you'll make money.
Free preview
24 hours · lands in your email
- Resellers already selling your product, with prices
- The Amazon MX shelf: top listings, prices, who owns it
- Category size per month, and your share (usually $0)
- A regulatory flag: green, yellow or red
Mexico Expansion Score $199 $99
72 hours · one product · human-reviewed
- COFEPRIS route with cost and timeline
- Label fixes, zone by zone
- Landed cost per unit at 3 lot sizes
- Margin and break-even per channel
- 24-month path to $1M a year
- GO / VALIDATE / NO-GO, signed by a human
Human-reviewed · 72 hours · $99 credited toward a launch with us if it's a GO
Doing this yourself costs $8,000–50,000 and three months. The Score is $99 and 72 hours.
Inside a real Score · Sacheu STAY-N Lip Stain
Three questions. Three answers. Nothing to interpret.
01 · Demand
Is anyone buying this in Mexico?
Yes. 12 resellers already do.
Live on Amazon MX today at 428–1,356 MXN, up to 10× the US price. Every one of those sales is yours, collected by someone else.
02 · Import & rules
How hard is it to get in?
Easy. No permit.
COFEPRIS treats it as a cosmetic: a notice, not a registration. The US label needs one Spanish over-sticker. Duty is 0% under USMCA.
03 · Projections
Will you make money?
Yes. Month 8.
Break-even on the path to $1M. Amazon MX first, Mercado Libre second, your own site for the reorder. $1M a year run-rate by month 24.
The upside
A $1M-a-year business in Mexico, in 24 months.
That is what the Score projected for a $7 lip stain that resellers were already moving. Amazon MX first, Mercado Libre second, your own site for the reorder. The Score computes your version of this curve, month by month, with the units and cash it takes.
Validate on Amazon MX. Take the Buy Box back from resellers.
Open Mercado Libre. Full catalog. Landed cost drops with lot size.
Own the shelf. Reorders move to your site and WhatsApp. $1M run-rate.
Monthly net sales · USD · real Score
$1M/yr = $83K/mo
Projection from one real Score, not a guarantee. Yours depends on your price, landed cost and shelf.
0 of 190
US brands finished Mexico import setup in 12 months going alone.
90–160 business days for COFEPRIS to classify a product. A wrong label stops the truck at the border. The Score tells you before you buy inventory.
How it works
01
Paste your listing
Amazon URL or brand website, plus your email. 20 seconds, no card.
02
Free preview in 24 hours
Demand, resellers, shelf, buyer voice, regulatory flag. Built from live data, checked by Alan.
03
Unlock the Score if you want the verdict
$99. Landed cost, COFEPRIS route, margins by channel, the 24-month plan and a GO / VALIDATE / NO-GO. 72 hours.
“I take US brands into Mexico for a living. Every preview and every Score runs on the same data and the same regulatory partners we use on real launches, and I read it before it ships.”
Alan García · Founder, Datahooks · previously Head of Data at a $100M+ US consumer brand
Launch pricing
Spend $99 before you risk $50,000.
$199 $99 USD · one time · one product
Hand-reviewed, 10 slots a week. A NO-GO is worth as much as a GO: it is the cheapest one you will ever buy.
Not ready? Start with the free preview ↑
Get your Mexico Expansion Score
- Scored and delivered within 72 hours
- Demand, import & rules, projections, verdict
- Human-validated by the pros behind 200+ launches
- Full refund if we cannot score your product
Stripe checkout · you tell us the product right after · full refund if we can't score it
Questions we get asked.
Demand evidence: resellers already selling your product in Mexico, the shelf, category size, buyer voice and a regulatory flag. It is free because it answers "does Mexico want this?" and most brands then want the second question answered: "will I make money?"