Right now in Mexico City it is … · your market is awake
Mexico is a $60B market sitting next door.
Your brand collects $0 of it.
65 million online buyers, growing 18% a year. And hundreds of US brands your size still sell nothing there. Demand, competition, regulation and landed cost, scored for your product in 72 hours.
72 hours · one product · GO / VALIDATE / NO-GO · Stripe
Mexico Expansion Score™
Kavi Kids
Plant-based toddler nutrition · Aug 2026
0/100
Recommendation
TEST IN MEXICO
1.7-2.1x US price via gray market
First channels
Amazon MX + DTC
Launch complexity
Medium
A real Score memo · brand renamed
72 hours · one product · GO / VALIDATE / NO-GO · Stripe
0 of 190
US brands finished Mexico import setup in 12 months without a plan
55%
of Mexico ecommerce happens on Mercado Libre, not Amazon
90-160
business days just for COFEPRIS to classify your product
$1,150-3,000
per import permit, per shipment
The Real Problem
Brands don't fail on execution.
They fail on the assumptions.
Five guesses, replaced by five scored answers.
Why US brands run the Score first
“We had been talking about Mexico for months. The Score turned it from a vague expansion idea into a concrete decision: which SKU to test, what price could work, and what could kill the launch.”
Founder
US DTC Brand
“The surprising part wasn't the demand. It was seeing our product already selling in Mexico through third-party importers at a premium. That changed how we looked at the opportunity.”
CEO
Consumer Products Brand
“I expected market research. What we got was much closer to an investment memo: competition, regulatory path, label issues, landed cost and a clear recommendation.”
VP Growth
US Ecommerce Brand
“The regulatory section alone was worth it. We knew exactly what needed to change on the label before spending money on inventory or a launch agency.”
Head of Operations
Health & Wellness Brand
“The best outcome would have been a GO. The second-best was finding out for $99 that the economics didn't work before committing tens of thousands of dollars.”
Founder
CPG Brand
“We assumed our US bestseller should be the first SKU we launched. The Score showed another product had better margins, less regulatory friction and a cleaner competitive gap in Mexico. That changed our launch order.”
Founder
US Consumer Brand
Under The Hood
Can you legally sell it? Will you make money?
Most brands guess. We look it up.
Page 4 reads your label against Mexican law. Page 5 runs your real import math.
Label & COFEPRIS classification
Memo page 4 · examplePlant-based toddler drink
Classification: prepackaged food · NOM-051 applies
The label we read
What your label needs to comply
Full fix list in the memo, citing NOM-051. Nothing gets stuck at customs.
HS classification & landed cost
Memo page 5 · example1901.10
Food preparations for infant or toddler use, retail
AI-suggested, broker-confirmed before filing.
What The Score Analyzes
Five dimensions. One decision.
01
Market demand
“Does Mexico actually want this?”
02
Competitive landscape
“Who already owns this market?”
03
Regulatory path
“Can you legally sell it?”
04
Import economics
“What will it actually cost?”
05Launch recommendation
Not a spreadsheet. A decision.
Human-validated. Every memo is reviewed by the regulatory professionals behind 200+ Mexico launches before it reaches your inbox.
What The Score Catches
Three ways $99 pays for itself.
$75K
Regulatory readThe $75,000 Surprise
“We were weeks from shipping when the memo flagged our label: missing front-of-pack warning seals, wrong nutrition table format. Fixing that after customs would have cost around $75,000 in stuck inventory and rework. It cost us a label revision instead.”
Founder · Kids nutrition brand
1.9x
Demand readAlready Selling Without Us
“The Score found our product on Amazon Mexico at almost twice our US price, sold by third-party importers we had never heard of. Mexican customers were already paying a premium. We just were not the ones collecting it.”
CEO · Consumer products brand
NO-GO
Honest verdict10 Units vs 400
“Our category looked huge until the memo showed the top listing moving 400 units a month while products like ours moved 10. The NO-GO stung for a day. It also saved the tens of thousands we were about to put into inventory.”
Founder · Supplements brand
Illustrative scenarios based on real cases from 190+ US brands entering Mexico through our partner network.
Twelve Months From Now
A year from today there are two versions of your brand in Mexico.
The one that tested first
- Month 0The $99 Score says GO. You know your demand, your price band and your label fixes before spending a dollar on inventory.
- Months 1-3A 90-day operated test: import done right the first time, live on Amazon MX and Mercado Libre, run by the people who have launched 200+ brands here.
- Months 4-12Winners scale, losers die cheap. You are reading a real Mexico P&L instead of guessing from Ohio.
$1M+ in first-year Mexico sales is a realistic target for the right product, launched with the right operators. Not a promise. A plan with checkpoints.
The one that just shipped
- Month 0Skips the homework. Ships US inventory with the US label and hopes for the best.
- Months 1-3Stuck at customs: missing warning seals, wrong nutrition table, permits at $1,150-3,000 per shipment, every shipment.
- Months 4-12A social media manager posting in Spanish to an audience that has no way to buy. The gray market keeps collecting the premium.
0 of 190 US brands finished Mexico import setup within 12 months going alone. The market did not wait for them.
Same product. Same $60B market. The difference is what you do this week.
How It Works
01
Pay $99, one time
02
Tell us your product · 30 seconds
03
A validated verdict in 72 hours
Who signs every memo
De-risk the decision, then spend.
“I take US brands into Mexico for a living. Every Score memo runs on the same data and the same regulatory partners we use on real launches, and I read it before it ships.”
Previously Head of Data at a $100M+ US consumer brand, running SKU-level contribution margin across Amazon, Shopify and Meta, and product lead scaling fintech infrastructure to 1M+ users in Mexico and Brazil.
Alan García
Founder, Datahooks · [email protected]
Launch Pricing
$99 launch price. Regular $199.
We review every Score by hand: 10 slots per week. When this week's slots are gone, your memo starts next Monday.
Intro Offer
Spend $99 before
you risk $50,000.
$199$99USD · one time
Launch price while early analyses sharpen our model. Hand-reviewed: 10 slots per week.
“What if Mexico is not our market?”
Perfect. That is what the $99 is for. A clear NO-GO is worth as much as a GO.
Get your Mexico Expansion Score
Launch price · regular $199
- Scored and delivered within 72 hours
- One product · four dimensions · a verdict
- Human-validated by the pros behind 200+ launches
- Full refund if we can't score your product
Stripe secure checkout. You tell us your product right after (30 seconds).
FAQ
Questions
we get asked.
A scored memo on one product: demand, competition, regulatory path with a label read against NOM-051, landed cost with duties and IVA, and a GO / VALIDATE / NO-GO verdict validated by our regulatory partners. In your inbox within 72 hours.